As a product manager, you likely spend significant amounts of time trying to figure out the best ways to improve in the areas of user research, understand your market and finding the magic zone of business, technical and user research overlap.
To help you in these areas, our friends at Macadamian Technologies put together a great webinar. Hosted by Lorraine Chapman, Macadamian’s Director of User Experience Research, the presentation took us through 10 important tips on user research that a prod...
The opinions expressed by the bloggers below and those providing comments are theirs alone, and do not necessarily reflect the opinions of Ryma Technology Solutions. As they say, you can't innovate without breaking a few eggs...
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Blog posts tagged in Customer relationship management
It was great to have Steve Johnson, formerly of Pragmatic Marketing and now Chief Marketing Officer with Primary Intelligence, present this webinar regarding the issues that companies face in understanding your customers, as well as methods for obtaining buyer intelligence.
While I was out sick for the webinar, our VP of Business Development, Mike Gero, did a great job hosting. You can find the webinar here (mp4, flash) and the slide deck here (pdf).
Steve asked a couple of survey questions to...
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Interesting article. The most valuable information marketing can deliver to sales is related to a prospect or customers' propensit
A step that product management teams often skip in the innovation process is working with customers so they have an idea of what to expect in the next product release. The success of a new product release often hinges on the relationship between the product management team and the existing customers.
When that relationship goes smoothly, a new product initiative does as well. There are many factors to keeping that relationship on track, but perhaps none is as important as educating the customer...
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And because the Shlepper is designed to hold a lot, each bag comes with an attached purse for coins; a removable key chain;
Keith Goffin’s webinar, Identifying Customers’ Hidden Needs, was presented March 14, 2012.
Many senior managers want their organizations to develop breakthrough products and ask their R&D departments to come up with the equivalent of the iPod or iPhone. Unfortunately, most organizations struggle to come up with novel product concepts, and of the thousands of new products developed worldwide each year, product failure is more common than success. A key cause of failure is that new pr...
This webinar ran as part of Grandview’s Product Management View (PMV) webinar series. It is available on-demand here.
Susan Phillips Bari, President and CEO of the Leader to Leader Institute (formerly the Drucker Foundation) presented a webinar on Peter Drucker's book "The Five most important questions you will ever ask about your organization". Turns out that most of these 5 questions involve the Product Management team:
"What is our Mission?"
"Who is our Customer"
"What does the customer...
