This webinar ran as part of Grandview’s Product Management View (PMV) webinar series. It is available on-demand here. Susan Phillips Bari, President and CEO of the Leader to Leader Institute (formerly the Drucker Foundation) presented a webinar on Peter Drucker's book "The Five most important questions you will ever ask about your organization". Turns out that most of these 5 questions involve the Product Management team: "What is our Mission?" "Who is our Customer" "What does the customer...

Traditional Market Sensing keeps the customer at an arm's length in that they are asked what type of offering they would like, but then have no further involvement in new product development. It's difficult for customers to articulate the type of features they would like, especially if they’re unaware of the technology possibilities – in short, interactions with market researchers. It’s largely recognized that the work of Professor Eric von Hippel at MIT showed the importance of user communitie...

  There are those that believe a problem is a gap between the way things currently are, and the way you or your customers believe they should be. The bigger the gap, the bigger the problem. I like the formality of this type of thinking, I mean many people don't even try to define what a problem is. Let's look at a few examples of this:   "I keep forgetting how to view a subset of components within a part structure. I believe this software application should be easier to use." "Wh...

The customer feedback dance requires two sides: you and your customer. To ensure a good time for both dancers, there are two things you really need to know: your state of readiness to dance, and the dance readiness of your customer. First of all, who will be leading the dance? Many product management teams fail to take the lead – they just manage customer feedback. Have you ever tried to dance where no one took the lead? It's a horrible experience. Warrin Bennis, who widely regarded as a pion...

The customer feedback dance requires two sides: you and your customer. To ensure a good time for both dancers, there are two things you really need to know: your state of readiness to dance, and the dance readiness of your customer. First of all, who will be leading the dance? Many product management teams fail to take the lead – they just manage customer feedback. Have you ever tried to dance where no one took the lead? It's a horrible experience. Warrin Bennis, who widely regarded as a pion...