A step that product management teams often skip in the innovation process is working with customers so they have an idea of what to expect in the next product release. The success of a new product release often hinges on the relationship between the product management team and the existing customers.
When that relationship goes smoothly, a new product initiative does as well. There are many factors to keeping that relationship on track, but perhaps none is as important as educating the customer...
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And because the Shlepper is designed to hold a lot, each bag comes with an attached purse for coins; a removable key chain;








