It's a portfolio management problem! Out of all the factors involving pricing, what factors should the product management team focus on? Yep, we should select the factors that will have the most impact to us, to our organization, our customers, potential customers, and our competitors. The book is titled "Impact Pricing: Your Blueprint for Driving Profits", by Mark Stiving. I believe it's a must read for all Product Management team members this year.
The book makes a foundational case for...
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Blog posts tagged in pricing
Ok. Regardless of where you are in a product's lifecycle, pricing will be an issue for the Product Management team.
This posting is in anticipation of Mark Stiving's webinar, taking place February 8, 2012, which is based on his book "Impact Pricing, Your Blueprint for driving Profits", which I'm currently reading. I'm very tempted to include things from the book, but we'll have to wait. I'll try to post a spoiler alert if I do. I'll be trying to keep this posting as close to life as possible, w...
