It's a portfolio management problem! Out of all the factors involving pricing, what factors should the product management team focus on? Yep, we should select the factors that will have the most impact to us, to our organization, our customers, potential customers, and our competitors.  The book is titled "Impact Pricing: Your Blueprint for Driving Profits", by Mark Stiving. I believe it's a must read for all Product Management team members this year. The book makes a foundational case for...