The opinions expressed by the bloggers below and those providing comments are theirs alone, and do not necessarily reflect the opinions of Ryma Technology Solutions. As they say, you can't innovate without breaking a few eggs...
Ok. Regardless of where you are in a product's lifecycle, pricing will be an issue for the Product Management team.
This posting is in anticipation of Mark Stiving's webinar, taking place February 8, 2012, which is based on his book "Impact Pricing, Your Blueprint for driving Profits", which I'm currently reading. I'm very tempted to include things from the book, but we'll have to wait. I'll try to post a spoiler alert if I do. I'll be trying to keep this posting as close to life as possible, w...