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Subscribe to this list via RSS Blog posts tagged in seven pillars

A closer look at the Seven Pillars of Collaborative Product Management

Posted by Val Workman on Thursday, 31 May 2012 in Product Management

Recently, someone placed the following comment on one of my blog posts. "The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. ... The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle." I'm familiar with the Seven Phase approach of the AIPMM, and it...

Managing Deployment with the Seven Pillars

Posted by Val Workman on Thursday, 26 January 2012 in Product Management

In my last blog on the Seven Pillars of Product Management, I mentioned some of the uses of the Seven Pillars. Today I'd like to take a closer look at how the Seven Pillars are used for deployment. But first: Warning: THE SEVEN PILLARS DOESN'T CONTAIN ALL THE ACTIVITIES OF THE INNOVATION VALUE CHAIN. The 37 activities within the Pragmatic Marketing Framework don’t make up a complete activity listing of the innovation value chain either. The Seven Pillars contain all the activities of the Produ...