Someone out in the Twitter world just recently typed out in frustration: "Not all products have to be social!". Well, that is an assertion that is requiring support more and more of the time. What once was an EXCITEMENT requirement, is now rapidly becoming a BASIC requirement. I don't think the majority of product manager's would agree with his notion. In Eric Von Hipple's book "Democratizing Innovation" (2006), a great case is made for social products, of one degree or another. Now this book w...