This webinar ran as part of Grandview’s Product Management View (PMV) webinar series. It is available on-demand here. So you want to change the world through product initiatives? Holly Buchanan suggests that by correctly leveraging user personas, you can better define products that your customers love. User personas represent different types of consumers. Instead of trying to figure out how you meet the needs of thousands, you can have a workable number of personas used as a framework which pro...