The strategic nature and importance of product management is beginning to be accepted. Before 2009, many companies had an approach to product initiatives much like one would approach the lottery. Today, stakeholders demand an increase in corporate competitive advantage from every product initiative. There are too many examples of the severe penalties resulting from poor product management for it to be ignored any longer. Because product management is so important, a short blurb on what I've fou...

For many of us, we begin our product management career by doing what is basically feature management: defining what the development team will be working on. In its simplest form, all you need to do in this position is calculate the number of development cycles you have available for a given release and then try to jam as many features into the product as possible. If you are lucky enough, you end up getting sufficient customer feedback (or complaints) that leads to some level of feature ranking...