The Market Sensing Pillar's goal is to create your company's perception of the market. Everything your organization has done, is doing, and will do to formulate a perception of the market is market sensing. "Market" is one of those words everyone thinks they understand, but no two people state it the same. In keeping with one of the primary goals of the Seven Pillars of Collaborative Product Management (develop a common language), it’s only right for me to provide a definition here. A market is...