One objective of product management is to maximize returns on the product management assets (ROA). What if we define an asset to be the outputs of product management activities? Are these work products an economic resource? Are they objects that are capable of being owned or controlled to produce value? Well, isn't that the point of coming up with a product feature definition, or a market requirement – to control it so that it can produce value downstream? Why, yes it is! Then these objects are ...