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The Business of Product Management

Posted by on in Product Management
Competitive advantage is at the heart of every product initiative.  It surprises me how many Product Manager teams still can't trace their daily activities back to the increase of competitive advantage. In 2009, almost every product manager in the world had to find a way to justify their existence. Even today, there are some who cannot. So let's walk through this together. The goal of product management is to increase your competitive advantage through product initiatives. We do this in tw...
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