Press Releases
February 24, 2012
Ryma Announces Partnership with the 280 Group

Consulting Firm’s Optimal Product Process™ to be integrated into FeaturePlan™

MONTREAL, Québec – February 24, 2012 – Ryma Technology Solutions Inc., the leader in product management solutions, and the 280 Group, a Silicon Valley-based product marketing and product management consulting and services firm, today announced a partnership that will see the 280 Group’s Product Management LifeCycle Toolkit™ templates, from their award-winning Optimal Product Process, integrated as an add-on to Ryma’s FeaturePlan software solution.

“The 280 Group’s products are used by tens of thousands of people in companies worldwide, ranging from startups to Fortune 500 enterprises,” said Michel Besner, President & CEO of Ryma. “We are very happy to be partnering with them to build on what is already the industry’s leading product management solution, and positively impacting the lives of product managers around the world.”

The 280 Group’s Optimal Product Process is their product lifecycle management process and methodology that was developed by a team of experts with over 150 years of combined product management experience. The Process supports the Association of International Product Marketing & Management’s seven-phase worldwide-standard product lifecycle with corresponding training, certifications and templates that covers everything a company or team needs to create products that delight customers and maximize revenues and profitability.

With the FeaturePlan add-on, users of the Optimal Product Process will be able to leverage its strengths through an integrated product management solution that also serves as a central knowledge base that stores all product-related information, aligns stakeholders and facilitates collaboration. Users can start with the Microsoft Office templates in the Product Management LifeCycle toolkit to implement the Optimal Product Process, or they can go straight to FeaturePlan for an effective software-based solution.

“Since 1998, it’s been our primary focus to help companies deliver and market great new products and achieve excellence in product management and product marketing,” said Brian Lawley, CEO and Founder of the 280 Group. “By partnering with Ryma, not only are we aligning ourselves with like-minded individuals, but we are helping to put an industry-leading solution in the hands of our customers so they can fully leverage our methodology.”

In addition, the 280 Group is joining the Ryma Affiliate Partner Program, which will see both parties combine on a number of joint-marketing activities. Pricing and availability for the 280 Group’s Optimal Product Process™ for FeaturePlan software will be announced at a future date. For more information, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About The 280 Group

The 280 Group LLC provides Product Marketing and Product Management Consultants, Contractors, Training, Certification, Books and Templates to help companies define, launch and market breakthrough new products. The 280 Group was founded in 1998 by Brian Lawley, a veteran marketing professional in Silicon Valley with over 25 years of Product Management and Product Marketing experience including holding positions as Product Manager for the MacOS Human Interface at Apple, Director of Java tools at Symantec and Director of Product Marketing at Whistle Communications (acquired by IBM). For more information, please visit

About Ryma Technology Solutions Inc.

Founded in 2000, Ryma is a leader in product management solutions – developing and selling processes, expertise and tools that enable our customers to develop better products. Our award-winning software solution FeaturePlan™ simplifies the implementation of any product management process and is used by industry-leading companies, such as: ADP, BMC Software, Camstar, EMC, GE Healthcare, NetApp, Sage and Trend Micro. Ryma is based in Montreal, Canada with a Center of Excellence in Austin, Texas. For more information, visit