Lûcrum Marketing Expands its Offerings with Ryma’s FeaturePlan™ Enterprise Product Management Solution.

Montreal, Quebec – June 23, 2004 – Ryma Technology Solutions Inc., the first company to deliver a solution for Product Managers that employs best practices from the Pragmatic Marketing® framework, announces a new authorized partner program addition to augment its world-wide sales efforts for its Enterprise Product Management (EPM) solution offering, FeaturePlan.

The Ryma authorized partner program was established to expand the reach of FeaturePlan with partners who are champions for Product Management excellence. The focus of the program is to allow our mutual clients the ability to leverage Enterprise Product Management practices and to enable them to be successful by redefining the way they create and manage their market-driven product portfolio offerings.

Lûcrum Marketing™, based in Austin, Texas, has joined Ryma’s partner program and will be representing FeaturePlan in the State of Texas. Lûcrum helps high-tech companies implement Product Management practices that result in greater revenue growth and more profitable products. Using FeaturePlan, Lûcrum is now able to offer a complete Product Management solution based upon a proven process framework that helps its customers accelerate the delivery of the right products to the market.

“FeaturePlan is the Product Management enabler that I’ve been seeking for a long time,” said Tom Evans, President of Lûcrum Marketing. “With FeaturePlan, we can deliver greater value to our clients by helping them implement new Product Management practices quicker, resulting in faster time to market-driven products.”

“Ryma Technology Solutions selected Lûcrum Marketing as our sales partner to allow us to offer our clients a representative whose Product Management experience will enable them increased success with FeaturePlan,” stated Andre Levesque, President of Ryma Technology Solutions. “As our market grows and more clients are looking for Enterprise Product Management solutions, we are expanding our reach to ensure that our solution is supported with representatives with a strong Product Management acumen.”

About Lûcrum Marketing:

Lûcrum Marketing delivers consulting, training and tools that help high-tech companies successfully plan, create, launch and market winning products by transforming their product management and product marketing practices. Lûcrum Marketing is a privately held company based in Austin, Texas, offering solutions and services throughout North America, Latin America and Asia.

Lûcrum Marketing Press Contact:

Tom Evans
email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
voice: 512.659.5461
website: http://www.lucrum-marketing.com

About Ryma Technology Solutions, Inc.

Ryma Technology Solutions Inc. is the first company to deliver a solution for Product Managers that employs best practices from the Pragmatic Marketing Framework. In addition to Ryma's flagship product, FeaturePlan, Ryma provides a full range of professional services that assist organizations in implementing market-driven best practices for their product management team. Headquartered in Montreal, Quebec, Ryma Technology Solutions is led by an experienced management team and serves a rapidly expanding customer base.