I know that when you wake up in the morning, the first thing on your mind is how you can improve your organization's competitive advantage? What set of new features can I add? There are two things that cause competitive advantage, product differentiation and/or improved cost-position. Let's take a look. Product differentiation is more about perceived value and cost than it is about being different. You can be different all you want, but if the client doesn't value the capability your being diff...

Ok. Regardless of where you are in a product's lifecycle, pricing will be an issue for the Product Management team. This posting is in anticipation of Mark Stiving's webinar, taking place February 8, 2012, which is based on his book "Impact Pricing, Your Blueprint for driving Profits", which I'm currently reading. I'm very tempted to include things from the book, but we'll have to wait. I'll try to post a spoiler alert if I do. I'll be trying to keep this posting as close to life as possible, w...