Now that we've pointed out some background on the problem statement in Part One, and addressed controlling levels on innovation in Part Two, we're ready to look at some Blue Ocean examples. Products or services that have different forms but offer the same functionality or core utility are often substitutes for each other. Take the example of Intuit’s Quicken. To sort out their personal finances, people can buy and install a financial software package, hire a CPA, or simply use pencil an...

Part one of this series can be read here. Now given the examples of the problem statement in part one, I need to point out a few principles in part two before I can address how to leverage Blue Ocean Strategy concepts in part three. One thing's for sure, given a sample of market evidence, there are many different problem statements that could be written. In fact, some have criticized the problem statement process because it's not repeatable. In other words, given two product management teams, ...