Val Workman

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Val Workman

Val Workman

Val Workman is a Fellow of Ryma Technology Solutions, and long term contributor to the product management community.

Val has direct experience in successfully leading the deployment of over 50 formal Communities of Practice. He has participated in over 250 deployments spanning a timeframe of over 15 years, in a wide range of industries such as Aerospace and Defense, Food Manufacturing, Energy, Woman's Apparel, Telecommunications, Medical Devices, Electronics, Home Appliances, Scientific, Mining, Technical Services, Software, and Publishing. These communities have been both private and public.

Val has served in the Boy Scouts of America in various capacities for over 30 years throughout many regions in the United States. He has over 50 years of combined service experience with volunteer organizations such as the Jr. Leadership Council of Austin TX, Product Camp, PDMA, INCOSE, SAVE, AIPMM, Republican Central Committee, and PMA. He has participated in the successful development of hundreds of volunteer leadership groups.

He has also served as Director of Global Marketing at Telelogic. He served as Director of Space Commercialization at EDS, and CEO at Sumatran. He currently sits on multiple Boards in Austin TX. He served as Sr. Lead on the Committee for Reusable Launch Vehicles under Senator Graham, and Director for the Committee on System Engineering Certification for the State of Texas under Governor Bush.

Val has thousands of hours experience training in both academic and corporate environments. He has taught Math and Science at Saugus High School, University of Southern Utah, University of Malaysia, and the University of Soul. He taught Systems Engineering at San Jacinto College and Product Management at Texas State College. Val has taught the principles of product management in a wide variety of companies and applications across America such as Abbot Labs, Motorola, GE Health Care, Ericson, NASA, Thompson, SAIC, Anderson, Techtronic, Logitech, Panasonic, BOSE, Wrigley, CheckFree, Visa, Chicago Board of Trade, Federal Reserve, Nextel, AT&T, MCI, Raytheon, Lockheed, Northrop Grumman, Boeing, Meredith, Bertelsmann, Oceaneering, Tyson Foods, Ben and Jerry, Alcoa, Caterpillar, Otis, Harley Davidson, National Oilwell Varco, Vitec, High Performix, and the DOE.

Val has successfully coached CoP leaders and product managers over the last three years. As a result, over 130 new product managers and community leaders have received personal guidance and vision from Val. Today Val's time is in high demand, and is limited to the initial setup and launch of new communities.

Val has worked as the Product Manager for over 7 years on products such as Siemen's Team Center and Mercury's Test Director. He has worked on multiple product management teams for companies such as Ford Aerospace, Raytheon, Vitec, and FreeScale. He has been continuously engaged in this practice beginning in 1983. His 20+ years of experience helps turn academic theory into daily practice.

Val has lead the selection and installation of over 580 different software applications supporting product management activities. Val is one of the authors of the APM deployment methodology, which provides the encapsulation and modularization of the technology, culture, and processes required for a truly incremental deployment of change.

The Great Migration

Posted by on in Product Management
Is it a melting pot? Is it a unified group who stay true to their origins? It's too early to say. Really kind of an exciting period to be alive. One thing for sure is that the roles surrounding product innovation are changing. All industries are being impacted, and the world landscape will never be the same. Old business objectives for these  roles are merging with objectives of other roles. Yes, in some ways there is a melting pot, in other ways differences between the roles se...
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Naked Product Management

Posted by on in Product Management
Naked News is one thing, Naked Product Management is another. It's not about nudity, but it's aboutthe protective clothing we ware. I've shared this story with a few people, so if you've heard it, pleaseforgive an old guy remembering too much too often. When I was going to school, I spent 100% of mytime between the Mathematics, Engineering, and Science Schools. The only exception to this was whenI was fulfilling my General Education requirements. I used to look out of the windows onto the patiob...
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Product Management: the Con

Posted by on in Product Management
The confidence element is the thing that hooks the mark and makes a good score possible,while at the same time it reduces the possibility of trouble resulting from the swindle. ProductManagers need to have the confidence of customers and internal product investors. I'm sureI'm not the only one, who after evangelizing a product for two days at a user conference orbudgeting & roadmapping session, might begin to wonder who they really were.The tip is a game for con men who are also gamblers, fo...
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Successful Product Management Teams

Posted by on in Product Management
It's fun to say, "Product Management Teams should be ranked by producing successful products -Themore successful the product, the higher ranked the team." In reality, there's more to the success of aproduct than the Product Management Team. So how do you rank the Product Management Team?Maybe more importantly, "How do you nurture and grow your team?"I've identified eight elements that all successful Product Management teams have in common. It's thework of every team member to ensure the existenc...
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The Product Manager vs. The Artist

Posted by on in Product Management
I find that sometimes the artist and craftsman in me tries to manafest itself in my product managementactivities. It comes out in the form of various attitudes. One attitude that seams to surface regularly isa deeply instilled obligation to do new work. I feel obligated to create stuff that people have never seenbefore.For one thing, in execution, this standard requires constant exploration and reinvention, but also a certainamount of ignorance for what's considered right and proper. There's a b...
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