The opinions expressed by the bloggers below and those providing comments are theirs alone, and do not necessarily reflect the opinions of Ryma Technology Solutions. As they say, you can't innovate without breaking a few eggs...

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In today's webinar, Thorny Issues in Software Requirements, Karl presented some greatly detailed information regarding the challenges related to managing software requirements, and the grey areas that product managers and business analysts have to deal with every day. For a run through and solutions to these thorny issues, you can view the recorded webinar (flash or mp4) or download the slide deck or audio, which has tons of great examples. Some interesting questions that were asked during...
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Are you a member of the product management team or innovation group? Are you a product manager, or an innovation controller? What is the difference between innovation and product management? I think the problem resides in the definition of these two concepts; product management and innovation. So let's grab the Oxford Dictionary and take a look. It tells us that innovation is "The action of innovating; introducing a new product into the market; a product newly brought on to the market. To chang...
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I know that when you wake up in the morning, the first thing on your mind is how you can improve your organization's competitive advantage? What set of new features can I add? There are two things that cause competitive advantage, product differentiation and/or improved cost-position. Let's take a look. Product differentiation is more about perceived value and cost than it is about being different. You can be different all you want, but if the client doesn't value the capability your being diff...
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It’s sometimes a lot easier to build great technology than it is to properly identify your target customer and ideal market. Sure you may have found a market that has great potential. However, once deployed, will your solution have a significant impact? When defining your target market, here are three questions that you should be asking: Who has the pain? Before getting a chance of successfully selling a product, you need to have a very good idea of the target customer. This is the person th...
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An Elevator Pitch Template

Posted by on in Product Management
As members of a product management team, you're constantly asked about the product-line, product, and even features of your product. Regardless of what's being asked about, you typically have 1-2 minutes (tops) to convey a meaningful value proposition to your listener.  I don't believe the elevator pitch is used more often anywhere else, even in sales. The product management team needs to be extremely proficient in creating and delivering the elevator pitch to be successful. So, in a nut s...
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