Press Releases
September 4, 2007
FeaturePlan’s Russell Foy and Peter Ganza to Speak at Softletter's Marketing and Selling SaaS Seminar on "The Strange Case of Dr. SaaS and Mr. License: Managing Both SaaS and Licensed Product Lines"

WHO:
- Russell Foy, VP Sales & Marketing, FeaturePlan (Ryma Technology Solutions)
- Peter Ganza, Product Manager, Professional Services Group, FeaturePlan (Ryma Technology Solutions)

WHAT:
“The Strange Case of Dr. SaaS and Mr. License: Managing Both SaaS and Licensed Product Lines”

WHERE:
Softletter's Marketing and Selling SaaS Seminar
Hyatt Regency, Santa Clara
501 Great American Parkway
Santa Clara, CA 95054

WHEN:
Wednesday, October 3, 2007, 2:05-3:00 p.m.

TOPIC:
“The Strange Case of Dr. SaaS and Mr. License: Managing Both SaaS and Licensed Product Lines”

Maintaining a license-based product model in the midst of the introduction of a successful SaaS model launch is no easy feat.  How do you balance the two completing models?  When your company goal is to provide a 100% SaaS product, how do you appeal to customers who prefer the licensed product?  Can you justify keeping – and selling - both models?

Russell and Peter will discuss how FeaturePlan made the decision to move to a SaaS model, while maintaining their original licensed model at the same time.  They’ll share stories on how the company justified this decision, the bumps in the road that they experienced, and how the company addressed the challenges of having both models – both internally as well as with customers. They will also address the evolution of best practices in this space.  

SPEAKERS:
Russell Foy, VP Marketing & Sales, FeaturePlan
Peter Ganza, Product Manager, Professional Services Group, FeaturePlan  

SPEAKER BIOS:
Russell Foy: Russell has more than 18 years of experience in the technology industry. His previous position was Vice President of Sales for Invidex Inc., a provider of enterprise software and services to broadcasters around the world. Prior to Invidex, he was Vice President of Sales for JCI Entertainment, a provider of video and file transmission services to the Media and Broadcast communities where he put in place, trained and managed a team of inside and outside sales representatives throughout Canada and the US. Russell was also Senior Account Executive for Alcatel (Newbridge Networks), where he led the eastern Canada direct and indirect sales initiative for a new switching product line.

Peter Ganza: Peter has more than 10 years of experience in the technology industry. Before joining Ryma, he helped consumers to large enterprises ensure the security and availability of their information with a variety of strategic, product management and technical roles at Symantec Corporation. He was a founding member of Symantec's Competitive Product Management Team, and made contributions to the organization worldwide for over 6 years. At Ryma, he is responsible for the overall direction of the Professional Services Group. Peter is a certified Pragmatic Marketing Product Manager.

About Softletter's Marketing and Selling SaaS (Software as a Service) Seminar, 2007
This event prepares SaaS companies to benefit and profit from the on-demand tsunami by uncovering best practices for selling Software as a Service. Today, thousands of companies worldwide are integrat­ing and buying SaaS software and technology for their firms and evaluating SaaS as a replacement for existing licensed and client/server systems. This day-and-a-half seminar focuses exclusively on current strategic and tactical marketing issues SaaS providers must know and master. The seminar is designed for C-level executives, presidents, vice presidents, and marketing and sales managers who need to understand how to maximize profits and revenues during this major market shift.

Each recipient will receive the seminar proceedings on CD, a free copy of the Softletter SaaS Report, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disas­ters, and a complimentary three-month subscription to Softletter. For more information, visit http://www.softletter.com/pages/marketing_and_selling_SaaS_seminar.shtml.

About FeaturePlan and Ryma Technology Solutions
Ryma Technology Solutions delivers requirements management solutions for the Product Management community through its flagship product, FeaturePlan™. FeaturePlan is based on the industry-standard product management framework from Pragmatic Marketing® and uses a best practices approach to collect and organize market inputs for product management and strategic innovation. FeaturePlan is used worldwide by leading organizations such as Reuters, Autodesk and Trend Micro to gather and analyze market requirements, instantly generate fact-based documents and roadmaps, and support strategic business-critical decisions throughout the enterprise. For more information, please visit www.rymatech.com.