Press Releases
April 20, 2007
Webinar: The Basics of Agile for Product Managers

Industry Expert Laureen Knudsen discusses applying Agile methodology to product management

Montreal, Quebec – April 20, 2007FeaturePlan, requirements management software for Product Management, and co-sponsor of the community blog The Product Management View, today announced a special installment in their series of weekly webinars entitled “Where Does Product Management Belong in the Organization?” on Thursday April 19 2007.

Guest speaker Laureen Knudsen, Process Improvement/Reengineering Manager, Hewlett Packard, gives a primer on Agile methods from a product manager’s perspective.

“Backlogs, iterations and sprints? Where are my functional specs? Learn the basics of Agile methods from a product manager’s perspective. Agile methods have their own terminology and project flow. Hear an introduction to Agile methods and Agile software development as they relate to the roles and responsibilities of a Product Manager.”

More details on the content of the presentation can be found at GrandView

“Laureen is the perfect tour guide to lead you through Agile’s product management methods,” says Russell Foy, VP Marketing and Sales of FeaturePlan, co-sponsor of The Product Management View. “If you’re looking to dip your toe in the Agile waters, this is the webinar for you.”

Laureen Knudsen is an award-winning writer and business manager with 22 years of software industry experience. She is currently responsible for Process Improvement/Reengineering for the ITSM group (formerly-Peregrine Systems) at Hewlett Packard Company. This Agile-based process provides the framework for Product Marketing, Management, Development, and Enablement and includes best practices from Scrum, XP, Lean, and Iterative development methodologies. Previously, Laureen was employed at a leading medical billing and information systems software company and has experience in managing many areas of software development including Quality Assurance, Technical Publications, Product Marketing, Configuration Management, Installation Development, and Program Management. Laureen has a proven track-record for enhancing the efficiency and effectiveness of processes. For example, while managing a quality assurance organization she lowered the customer-found issues by 60%, saving the company millions in maintenance costs. She has helped grow a company from small and privately held to Fortune 500 and has worked on the integrations for mergers and acquisitions.

Visit to register for this Webinar.

This special Product Management View Webinar will be broadcast Thursday April 19, 2007 at 12:00 noon EDT (-5 GMT)There is no charge to attend.

For more information on upcoming Webinars, visit The Product Management View at GrandView.

About The Product Management View:
The Product Management View is a blog and webinar series run by a community of forward-thinking product managers driven by the belief that there is a better way to build a world-class product management organization. It is sponsored by FeaturePlan, Pragmatic Marketing, the Software Marketing Perspectives Conference, and GoToWebinar. The blog has a variety of prominent contributors from the high-tech industry who write about a variety of Product Management topics, including the latest trends, methodologies, challenges, solutions, events and activities. The webinar series presents a free weekly webinar given by leading experts on a wide variety of the latest and most important product management subjects.

About Ryma:
Ryma Technology Solutions delivers requirements management solutions for the Product Management community through its flagship product, FeaturePlan™. FeaturePlan is based on the industry-standard product management framework from Pragmatic Marketing® and uses a best practices approach to collect and organize market inputs for product management and strategic innovation. FeaturePlan is used worldwide by leading organizations such as Reuters, Autodesk and Trend Micro to gather and analyze market requirements, instantly generate fact-based documents and roadmaps, and support strategic business-critical decisions throughout the enterprise. For more information, please visit