Press Releases
September 25, 2006
Webinar: Mastering Win/Loss Analysis

Industry Expert Alan Armstrong to Provide Techniques for Win/Loss Analysis That Help Uncover the Hidden Truths of Your Market

Montreal, Quebec - September 25, 2006 - Ryma Technology Solutions Inc., the leading provider of product management solutions for the software industry and co-sponsor of the community blog The Product Management View, today announced the next in a series of ongoing Webinars entitled ‘Win/Loss Analysis: With This Hammer, the Whole World is a Nail.’ Guest speaker Alan Armstrong, former president of the Toronto Product Management Association (, will focus on how organizations can nail down a win/loss analysis accurately and effectively, helping both the bottom line as well as one’s professional credibility. The Webinar is scheduled for Wednesday September 27 at 12:00 p.m. EST.

In the presentation, Mr. Armstrong proves that the most important practice every product manager must master is Win/Loss Analysis. No other tool available to a PM tells more about the market and gives more credibility to executives, developers, marketers, and more importantly, customers. However, so few product managers perform this analysis correctly if at all. While some interview sales reps and review sales logs, others query the lost prospect directly. Although these techniques seem viable, they actually provide inaccurate and untimely data which contributes to a lack of confidence among product managers.

Alan Armstrong will provide techniques for Win/Loss Analysis that will help uncover the hidden truths of your market by identifying objectives, designing and conducting the interviews, and reporting results to senior management. These techniques will give a quick boost to in professional credibility – and will allow attendees to immediately apply a new approach. More details on the content of the presentation can be found at GrandView

“We are very pleased to have Alan Armstrong impart his words of wisdom for the second time in our Product Management View webinars,” said Russell Foy, VP of Sales and Marketing at Ryma Technology Solutions, co-sponsor of the Product Management View blog and webinar series. “Win/Loss Analysis is one of the hottest topics around for product managers, and Alan’s experience and knowledge of the subject is valuable to the product management community. The fact that we’ll be able to implement his suggestions on Win/Loss Analysis immediately following the presentation makes this even more important for product managers.”

Alan Armstrong is the co-founder and former president of the Toronto Product Management Association and has over 12 years experience in Product Management for enterprise software. In that time, he has managed teams through all aspects of inbound and outbound product management/marketing. He has built new products from conception through delivery and managed existing product lines through explosive revenue growth. Alan was selected as one of a handful of industry leaders to present at the inaugural Software Marketing Perspectives conference in Boston in 2005.

Registration is required to attend this Webinar and to sign up for future presentations. Visit GrandViewand submit your name and email address. Weekly email reminders of the upcoming Webinars will be sent to all registrants, along with information on how and when to login.

Ryma Technology Solutions’ Product Management View Webinars are broadcast every Wednesday at 12:00 noon EST (-5 GMT). There is no charge to attend.

About The Product Management View

The Product Management View is run by a community of product managers driven by the belief that there is a better way to build a world-class product management organization. It is sponsored by Ryma Technology Solutions, Pragmatic Marketing®, and the Software Marketing Perspectives Conference. The blog has a variety of contributors from various industries and backgrounds, representing several product management associations and organizations. In it, the contributors write about Product Management topics, news and issues relevant to the industry. The Product Management View keeps a schedule archived and upcoming product management webinars available at no charge, given by industry leaders on product management and marketing topics.

About Ryma Technology Solutions

Ryma Technology Solutions delivers real-world product management solutions for the software development community through its flagship product, FeaturePlan.™ The FeaturePlan solution is based on Pragmatic Marketing,® a best-practices industry-leading product management framework. FeaturePlan's automated, collaborative environment supports product management by providing a software solution to collect and organize market data. With this solution, product management can instantly generate market requirement documents and roadmaps, while also empowering them to make product recommendations based on tangible and objective real-world facts. With FeaturePlan, product management can focus more on strategic planning issues and less on purely tactical matters, and have access to the tools needed to implement a consistent product management process throughout the enterprise. Ryma Technology Solutions also provides a full range of professional services that assist organizations in implementing market-driven best practices for their product management team. The company is led by an experienced management team and serves a rapidly expanding customer base. For more information, please visit