Press Releases
August 18, 2006
Webinar: Five Marketing Mistakes Every Manager Makes (And How to Avoid Them)

"Five Marketing Mistakes Every Manager Makes (and How to Avoid Them) presentation to be given on August 23, 2006, by reputed speaker and Author Kevin Epstein, VP Marketing at Scalent Systems"

Montreal, Quebec - August 18, 2006 - Ryma Technology Solutions Inc., the leading provider of product management solutions for the software industry, and co-sponsor of the community blog The Product Management View, today announced the next industry-leading presentation in their weekly Webinar Series. Kevin Epstein, VP Marketing at Scalent Systems and author of Marketing Made Easy, will be speaking on the topic “Five Marketing Mistakes Every Manager Makes (and How to Avoid Them).” The webinar will take place on Wednesday August 23 at 12:00 noon EST. The presentation will address how every marketer makes mistakes; and as a manager with a limited budget and resources, and only a few chances to make your product a success, the goal is simply to avoid making too many. In this webinar, attendees will find out how to earn from other people’s mistakes, how to recognize when you're about to get into trouble...and how to get out. More details on the content of the presentation can be found at GrandView.

“We are very excited to have Kevin speak in our webinar series on The Product Management View,” said Russell Foy, VP of Sales and Marketing at Ryma Technology Solutions. “His book, Marketing Made Easy, provides an eye-opening step-by-step guide to creating customer awareness and sales for their business and is definitely worth a read. His blog is always entertaining, and his list of accomplishments is truly impressive. We are looking forward to having him present “Five Marketing Mistakes Every Manager Makes (and How to Avoid Them).”

Kevin Epstein is a Silicon Valley marketing executive with a Stanford MBA, a degree in high-energy nuclear physics, several technology patents in his name, founding experience at three successful small-business retail ventures, and more than fifteen subsequent years of experience in guerrilla marketing tactics at such software industry high-flyers as Netscape, RealNetworks, Inktomi, and VMware. Since 1992, his marketing programs have generated more than 5 million sales leads for companies of all sizes in all major global markets. He has spoken at seminars addressing top executives from the Fortune 500, has been a popular guest lecturer at the Stanford Graduate School of Business and School of Engineering, and has received various awards for his impact on sales. Committed to innovation and appropriate marketing, Kevin continues to serve as an outside advisor to various venture-backed and individual entrepreneurial start-up companies.

Registration is required to attend this webinars and to sign up for future ones. Visit GrandView and submit your name and email address. Weekly email reminders of the upcoming webinars will be sent to all registrants, along with information on how and when to login to the webinars.

Webinars take place every Wednesday at 12:00 noon EST (-5 GMT). There is no charge for the Product Management View webinars.

About The Product Management View

The Product Management View is run by a community of product managers driven by the belief that there is a better way to build a world-class product management organization. The blog has a variety of contributors from various industries and backgrounds, representing several product management associations and organizations, from internal and external to Ryma Technology Solutions. They write about Product Management issues and keep a schedule of free product management webinars.

About Ryma Technology Solutions

Ryma Technology Solutions delivers real-world product management solutions for the software development community through its flagship product, FeaturePlan.™ The FeaturePlan solution is based on Pragmatic Marketing® a best-practices industry-leading product management framework. FeaturePlan's automated, collaborative environment supports product management by providing a software solution to collect and organize market data. With this solution, product management can instantly generate market requirement documents and roadmaps, while also empowering them to make product recommendations based on tangible and objective real-world facts. With FeaturePlan, product management can focus more on strategic planning issues and less on purely tactical matters, and have access to the tools needed to implement a consistent product management process throughout the enterprise. Ryma Technology Solutions also provides a full range of professional services that assist organizations in implementing market-driven best practices for their product management team. Ryma Technology Solutions is led by an experienced management team and serves a rapidly expanding customer base. For more information, please visit