Press Releases
August 8, 2006
Pragmatic Marketing and Ryma Technology Solutions Sign Strategic Alliance

Provider of Pragmatic Marketing Framework and the makers of FeaturePlan™ join forces to optimize product management processes

Montreal, Quebec and Scottsdale, Arizona - August 8, 2006 - Pragmatic Marketing®, the standard for technology product management and marketing education and Ryma Technology Solutions Inc., the leading provider of real-world product management solutions for the software industry, announced a strategic alliance that will combine their industry-leading expertise to deliver an integrated software, process and service solution to product managers. This alliance is based on a long-standing relationship between the two companies, and will provide a total training, consulting and enterprise software package to optimize an organization’s market-driven product management and marketing processes.

“The synergies between Ryma Technology Solutions and Pragmatic Marketing have been in place for years, which makes this alliance the next logical step in our relationship. In fact, the foundation for FeaturePlan, has always been the Pragmatic Marketing Framework,” said Rene Bellei, President and CEO of Ryma Technology Solutions. “Separately, FeaturePlan and Pragmatic Marketing represent a fantastic tool and framework for successful product management - but together, they form an unbeatable combination. We are extremely excited to provide this combination of training, consulting and tools, based on best practices and proven processes to the product management community.”

Craig Stull, President and CEO of Pragmatic Marketing said “We are regularly asked by our seminar alumni for tools, methods and best-practices for implementing the Pragmatic Marketing Framework. FeaturePlan, the leading software solution for collecting and organizing market data, is the only product that was designed from the start to support the Pragmatic Marketing Framework. By combining the FeaturePlan software with our market-leading training and consulting we are able to offer a complete solution. We look forward to the opportunities this alliance will bring to our current and future customers.”

About Pragmatic Marketing

The standard for technology product management and marketing education, Pragmatic Marketing teaches a practical, market-driven approach to creating and delivering technology products. Founded in 1993, Pragmatic Marketing has trained over 35,000 product management and marketing professionals with more than 90% of alumni indicating the training as essential or very useful to their careers. To learn more about their public and on-site seminars, visit or call (480) 515-1411.

About Ryma:

Ryma Technology Solutions delivers real-world product management solutions for the software development community through its flagship product, FeaturePlan. Based on the Pragmatic Marketing Framework, the industry-leading product management framework, FeaturePlan's automated, collaborative environment provides a software solution to collect and organize market data. With FeaturePlan, product managers can focus more on strategic issues and less on tactical matters as market requirement documents and product roadmaps can be instantly generated, empowering product recommendations based on tangible and objective, real-world facts. Ryma Technology Solutions also provides a full range of professional services to assist organizations in implementing market-driven best practices for their product management team.