Enterprise Product Management (EPM) is a new approach that provides the required framework for today’s complex business environment.
Montreal, Quebec – July 19, 2004 – Ryma Technology Solutions Inc., the first company to deliver a solution for Product Managers that employs best practices from the Pragmatic Marketing® framework, announces availability of a white paper that introduces the concept of Enterprise Product Management…Leveraging a repeatable Product Management process across the enterprise.
The white paper introduces the concept of Enterprise Product Management and the process of requirements gathering automation, the product management ‘continuum’ and the creation of a collaborative environment that has allowed companies who have employed this approach to be successful.
In today’s market-driven environment, dominated by rapidly evolving technology changes, channel requirements and increasing scrutiny of profitability by shareholders and executive alike, successful companies will be those that leverage new processes and tools to support the enterprise view of product management. This means the automation of the Product Management process through a set of repeatable best practices, promoting a collaborative environment – a single tool to capture market feedback and track it through the product management process.
“We required a robust system that not only organized our information, but also had the flexibility to sort and present the information, as we need to view it, specific for every customer,” explained John Giannatsis, Director of Information Systems at TrustMarque International. “Enterprise Product Management allows us to organize our information, make it easily accessible, and gives us the market feedback we need in this competitive industry. Now we have the leverage to become truly market-focused.”
Enterprise Product Management (EPM) is a new approach that provides the required framework for today’s complex business environment. EPM is a disciplined approached based on Product Management® best practices for effectively and efficiently managing all aspects of the product management continuum:
- Information gathering
- Information processing and analysis
- Creating the release
- Launching the release
This continuum is applied for an individual or suite of products and services. EPM targets the alignment of product strategy with corporate goals and objectives, and provides management tools and structure in a repeatable process for a collaborative enterprise environment.
“We needed a tool to organize and facilitate our requirements process,” said Randy Streu, Vice President, Product Management at Configuresoft. “Enterprise Product Management gives our development, support and field staff the ability to view product enhancements, priority and release assignments. Everyone is plugged-in to the process, thus increasing the effectiveness of our releases.”
“Enterprise Product Management provides the framework and structure to take market information and produce concise requirements to responsively drive problems into solutions, stated Andre Levesque, President of Ryma Technology Solutions. “As high-tech companies become increasingly rigorous in their use of development resources, budgets and time to market and more sophisticated in the understanding of the contributions that market segments, distribution channels and product elements make to profitability, we will see that the winners are those who apply Enterprise Product Management across their enterprise.”
The Ryma Technology Solutions white paper, Enterprise Product Management can be downloaded from the Ryma website
About Ryma Technology Solutions, Inc.
Ryma Technology Solutions Inc. is the first company to deliver a solution for Product Managers that employs best practices from the Pragmatic Marketing Framework. In addition to Ryma's flagship product, FeaturePlan, Ryma provides a full range of professional services that assist organizations in implementing market-driven best practices for their product management team. Headquartered in Montreal, Quebec, Ryma Technology Solutions is led by an experienced management team and serves a rapidly expanding customer base.