Press Releases
December 3, 2008
Ryma and Pervasive Software Join Forces to Bridge the Gap Between Product Management and Sales to Increase Opportunity Closure Rates

The new SalesforceConnect™ provides unprecedented enterprise-wide visibility and agility into the status of product releases by integrating Ryma’s product and portfolio management solution, FeaturePlan with the leading software-as-a-service (SaaS) solution for customer relationship management, This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Montreal, QUEBEC– December 3, 2008 Ryma Technology Solutions, the industry leading enabler and implementer of personalized Integrated Product Management Solutions, and Pervasive Software(R) Inc. (NASDAQ: PVSW), the global value leader in embeddable data management and agile data integration software, announced the market launch of SalesforceConnect™. Commercially available as of today, SalesforceConnect™ will be hosted and delivered on the Pervasive DataCloud™ platform. SalesforceConnect™ is a unifying collaborative environment for communicating and managing prospect, customer, and product opportunities. It empowers organizations to increase the number of sales opportunities, deal sizes and probability of wins by delivering a more agile and complete response to changing market trends and customer demands.

Bridging the gap between product development teams and sales opportunities is critical to driving innovation, collaboration and customer responsiveness for today’s agile organizations. SalesforceConnect™ is an integrated SaaS-based platform designed to cost effectively facilitate and dramatically improve an organization’s agility by sharing crucial prospect, customer, product and market sensing information for better decision making. SalesforceConnect™ ensures that customer-facing personnel have access to crucial product management information, and product managers are aware of opportunities with customers and prospects in real-time, enabling dramatically improved agility, cohesiveness and responsiveness. Sales teams using the integrated solution now have access to product roadmaps, and product management-produced win/loss reports and call reports for more effective customer interactions. Product Managers in turn benefit from real-time sales opportunities, call reports, and enhancement requests, for products that more precisely meet the needs of the market. With SalesforceConnect™, product management and sales teams have a unique opportunity to become more agile, quickly meet customer needs and being first to market breakthrough product innovation.

“In order to be successful in an economic downturn, successful product companies need to work together as a tightly integrated, agile team, without obstructive silos between product and customer-facing organizations,” said Rene Bellei, President and CEO of Ryma Technology Solutions. “SalesforceConnect™ is the only solution on the market that integrates these functions on a single integrated platform, and we are proud to make it available to our customers today.”

“It’s exciting to see Ryma turn hosted integration into a strategic advantage with SalesforceConnect,” said Mike Hoskins, Pervasive CTO and general manager of Integration Products at Pervasive. “Far-sighted vendors like Ryma can use integration as a critical advantage to accelerate sales cycles, speed implementation, enhance customer satisfaction and improve customer retention. The need for rapid, affordable integration is particularly acute for SaaS vendors, whose customers expect the speed and economics of integration to align with SaaS. We’re delighted to team with Ryma to deliver this innovative integration offering.”

About Pervasive Software:
Pervasive Software (NASDAQ: PVSW) helps companies get the most out of their data investments through embeddable data management and agile data integration software. Pervasive's multi-purpose data integration platform accelerates the sharing of information between multiple data stores, applications, and hosted business systems and allows customers to re-use the same software for diverse integration scenarios. The embeddable PSQL database engine allows organizations to successfully embrace new technologies while maintaining application compatibility and robust database reliability in a near-zero database administration environment. For more than two decades, Pervasive products have delivered value to tens of thousands of customers in more than 150 countries with a compelling combination of performance, flexibility, reliability and low total cost of ownership. Through Pervasive Innovation Labs, the company also invests in exploring and creating cutting edge solutions for the toughest data analysis and data delivery challenges. For additional information, go to

About Ryma:
Ryma is the software solutions market leader serving the Product Management community. As the thought leaders for Integrated Product Management, we enable our customers to attain a sustainable product return on investment (ROI) by anticipating market problems, cultivating business opportunities and innovating product solutions.
We create customer value by providing personalized solutions that adapt to the way you want to do business. Our combined product management implementation methodology, implementation services, and integrated technology platform enable you to take your product management community to the level demanded by your industry. For more information visit: